The Magellan Process
Ideas are the new core competency – and one single idea can be worth a year's revenue. New ideas are the currency of today's economy and help companies navigate rough waters. In today's competitive environment, where competitors can often quickly replicate your latest innovation, one breakthrough idea can mean the difference between profits and losses, a successful product launch or a costly failure.

The Magellan ideation process provides the power to accomplish months of work in a matter of days. Transformational creativity is attained through a systematic strategy and a well-defined, repeatable process. Magellan is an engaging yet structured process that helps organizations navigate the future through strategic, continuous innovation. Magellan is based on principals of ‘lateral thinking', coined by Edward de Bono, the Mick Jagger of the creative thinking world. Magellan employs techniques to get people off the well-beaten path of linear thinking and onto entirely new territory where innovative ideas lie. It could be one of the best investments your company could make to identify innovative strategies to help it navigate the future.

The Magellan process is appropriate for forward-looking organizations seeking to:

	Develop entirely new products and services
	Find new ways to use existing resources
	Develop unique sales strategies and powerful marketing tactics
	Enhance the customer experience and increase customer satisfaction and loyalty
	Find opportunities for top and bottom-line growth
	Refresh or reinvent your company
	Create a culture of innovation

And, we have discovered that a unique by-product of Magellan sessions are re-energized teams and boosted employee morale!

Ignite Innovation System™
The key is to look outside stereotypical boundaries and go beyond brainstorming. Understanding best practices is important. Researching the competition is critical. But to come up with truly breakthrough ideas, instead of looking within conventional boundaries that define how an organization should operate, our Magellan process goes beyond mere brainstorming to generate innovative ideas to achieve success. To truly standout, to survive in today's chaotic marketplace, our Magellan process is your best bet.

Magellan utilizes our 6-step ignite innovation system™ that defines and manages the process:

• Immerse ourselves in your culture through innovation audit, internal observation and interviews
• Generate ideas during magellan sessions with employees and customers (optional)
• Narrow focus of ideas to most promising in light of culture, goals and resources
• Investigate ideas further with follow up one week later after team members have had time to process ideas
• Test ‘finalist’ ideas with decision makers
• Explore potential of ideas in the marketplace (optional)